The Center was founded with the purpose of uncovering the voices of a population marginalized by the conflict: the residents of Sderot and the Western Negev who suffer daily from the terror of Kassam attacks. Today, Sderot Media Center's work represents close to one million people living in southern Israel under the threat of Gaza rockets.
SMC staff provide professionally guided visits for media personnel, diplomats and students with the goal of spreading awareness of the situation in Sderot, and the routine of everyday life for people living under impending Gaza rocket fire.
The people under siege in Sderot and the Western Negev want to tell their story. For that reason, the Sderot Media Center for the Western Negev LTD has pioneered to present the human face of Sderot and the Western Negev to the media and in the public domain . Operating with full transparency as an Israeli non-profit organization that serves the public, SMC seeks sponsors for community and media advocacy projects that the center has initiated on behalf of the people of Sderot.